Casper the Friendly Ghost is a fictional character and the protagonist of the Famous Studios theatrical animated cartoon series of the same name. As his name indicates, he is a ghost, yet he is quite pleasant and personable. According to the 1995 feature film Casper, his family name is McFadden, making his “full” name Casper McFadden.
Casper went on to become one of the most famous properties from Famous Studios. Casper was first published in comics form in 1949 by St. John Publications; Alfred Harvey, founder and publisher of Harvey Comics began producing Casper comic books in 1952, and in 1959, Harvey purchased the rights to the character outright.
After Harvey bought the rights to Casper and many other Famous properties in 1959 (including Herman and Katnip, Little Audrey, and Baby Huey), they began broadcasting the post-September 1950 theatrical Famous shorts on a television show sponsored by Mattel Toys titled Matty’s Funday Funnies on ABC in 1959 which introduced the Barbie doll to the public. The other Famous produced Casper cartoons had already been acquired by television distributor U.M. & M. TV Corporation in 1956. U.M. & M. retitled just “A Haunting We Will Go”, but credited “Featuring Casper The Friendly Ghost” as “Featuring Casper’s Friendly Ghost”.